The pandemic and events of the past two years served as a massive catalyst that accelerated digital transformation. Overnight, every B2B company became a digital business — changing the nature of buying and selling forever.
For marketing teams, this shift creates new opportunities and challenges. For years, B2B buyers have demanded Netflix-like experiences from their vendors. Unfortunately, most marketers faced longstanding obstacles, including organizational silos and friction, old-school technology and workflows, and a top-of-the-funnel mindset.
Check out our great panel and speakers, with the content starting at the 9 minute mark.