Huddle: “Sales Tech or Sales Process – Which Should Come First?” (Part 1)

This Huddle is exclusive programming for Women in Revenue Members. If you are not a member yet, sign up – for free – here!

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When building or optimizing a sales org, one big question always comes up: Do you define the process first or choose the tools?

Join Yuri Dekiba for a two-part Huddle where we’ll unpack this common conundrum with real-world insights and practical guidance. Together, we’ll explore:

• Proven best practices for implementing Sales Process and Sales Technology
• How to navigate the messy middle—what really happens when you try to apply best practices in the real world
• Common pitfalls (and how to avoid them) that can derail your implementation

Whether you’re building from scratch, scaling fast, or untangling a legacy system, these sessions will help you prioritize the right steps to set your team up for success.