What is RevOps and Why Do You Need It?

Amidst a recession and mass tech layoffs, many of us are being asked to make organizations leaner than they have ever been. We hear things like “get more efficient,” “run more with less,” “cut back on systems” and “we have to cut back on headcount but not lose any revenue.” If you have not had to do this before, keep reading. If you have, you are wearing a Revenue Operations (RevOps) hat already, and this will hopefully be a nudge to get ahead on this, that is, if you are not already being asked. 

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