Women go-to-market leaders know more than they think when it comes to AI. The most important skill for creating impact isn’t proficiency—it’s curiosity.
In an exclusive webinar, “Leading with Confidence and Impact in the Age of AI,” hosted by Women in Revenue Board Member, Bhavna Sethi, brought this message vividly to life. The conversation gathered four accomplished voices—Julie Scotland, Co-founder of Gravi.ai; Brandi Moore, Fractional CRO & AI Advisor; Cherilynn Castleman, Global Keynote Speaker and Harvard Instructor; and Mandy Cole, Partner at Stage 2 Capital—to explore how women leaders can engage confidently with AI and lead transformation in their organizations.
From Fear to Fluency
Across industries, data continues to show that women use AI between 10–40% less than men, often because it feels like cheating rather than a tool for empowerment. The panel reframed that mindset: AI isn’t here to replace us—it’s here to amplify us.
“We’re past the fear narrative,” Mandy stated. Each leader echoed that shift in focus—from the anxiety of being replaced to the opportunity of being enhanced. Your judgment, creativity, and leadership remain the differentiators. AI simply extends your impact.
You Already Know More Than Enough to Begin
Julie reminded everyone, “More is not more when it comes to AI.” You don’t need a massive integration strategy or a new workflow to see results. Real value often starts small—with a single click or question in a workflow you already know.
Fluency, not technical depth, is what separates those who hesitate from those who lead with momentum. Whether you’re experimenting with AI in a known tool like Google Docs, Salesforce, or Notion, forward motion begins where curiosity meets action.
From Ideas to Impact—Fast
AI enables leaders to show rather than just tell. As Brandi shared, “Prototyping is an exceptionally powerful advantage inside GTM. It’s not an idea you’re talking about—you’re able to show them the opportunity.” Whether it’s standing up a new microsite or connecting a new knowledge base to internal tools, the ability to translate vision into visualization removes latency between ideation and execution, accelerating both alignment and buy-in.
The Confidence-Curiosity Loop
“Curiosity is the number-one skill for leaders going into 2026,” said Cherilynn Castleman. “I thought proficiency mattered most, but it’s actually fluency—confidence and clarity.”
The message resonated: curiosity breeds experimentation; experimentation builds fluency; fluency strengthens confidence. Confidence doesn’t precede action—it’s a result of it.
Applying AI with Intention
A practical application? When faced with a challenge, resist the urge to solve it as you always have. Instead, pause and ask new questions:
- What would the ideal solution look like?
- What information is already available or missing?
- How could AI support or accelerate this process?
Mandy shared a very relatable situation she encountered with a portfolio company. A GTM leader suggested she needed a new sales enablement headcount in order to produce more front-line content. Mandy flipped the script on the ask and suggested new questions like:
- What information do sellers need they currently don’t have access to?
- Where does the information reside, and can AI surface or generate it?
- What added value could sales associates provide, if they didn’t have to spend time generating content?
This approach moves leaders from resource constraints to scalable creativity.
Continuing the Conversation
Curiosity is contagious—and so is confidence. Every conversation, every experiment, every shared “aha” moment helps close the gap between potential and participation.
If you are already a WIR member, make sure to join our AI Group in our Member Portal. It’s a shared space for tools, tips, questions, and real examples of how members are using AI in their day-to-day lives.
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Please join us as we help every woman leader build confidence and drive impact with AI. Our challenge to you: ask questions, share ideas, and make one bold, curious step forward. Fluency will follow.
“Leading with Confidence and Impact in the Age of AI,” was a webinar hosted on December 4, 2025 by WIR Board Member, Bhavna Sethi. You can connect with Bhavna and the panelists, please reach out to them directly.
- Cherilynn Castleman – Global Keynote Speaker & Harvard Instructor
- Mandy Cole – Partner, Stage 2 Capital
- Brandi Moore – CRO, SOC Prime
- Julie Scotland – Co-founder, Gravi.ai
- Bhavna Sethi – Founder, Katalyze & WIR Board Member
To gain access to all Women in Revenue events and resources sign up to be a member here.
