WIR’s Executive Director, Deanna Ransom, moderated the conversation, addressing how the world is now driven by authentic relationships which are nurtured whether business or personal. For business, and especially women in business, community matters and can make a tremendous difference in terms of growth both personally and for the business.
This is why forging the right relationships and creating a virtuous circle of caring, connectedness and compassion through community and giving is a tremendous growth driver for business and individuals.
Listen to the recording of this session HERE and learn about: – Why community and giving matter now more than ever – Why community and giving means even more for women in business – Ways to create personal engagements in a digital world – Why businesses should focus on community partnership, giving and empowering women in revenue roles for growth
Each year comes with its own challenges, but 2022 might be one of the most tumultuous in recent memory. The events in years prior preceding were rare, as our world was impacted by a global pandemic and sociopolitical unrest. The aftershock affected many in their careers and family life, saying nothing of the mental and emotional toll taken.
Our Women in Revenue Q4 event allowed our members to come together with a panel of experts to weigh in on our shared challenges over the past year. Burnout was a common theme, particularly for women balancing their professional goals with keeping up with family responsibilities. Concerns around inflation and a potential recession were top of mind as well, considering 66 percent of Americans feel a major recession could be coming within the next year.
Employees and customers alike are being asked to do more with less. This has increased the importance of agility, as staffing challenges and layoffs impact a range of industries. From economic concerns to daily stresses, there’s no doubt that the past 12 months or so have been a struggle for many.
At the same time, we’re poised to see positive changes in the year ahead: more women are entering leadership positions and inflation is expected to cool down. The number of women holding leadership roles in Fortune 500 companies has reached an all-time high, and our event speakers predict greater recognition of and investment in professionals holding customer-centric positions that have become more closely tied to revenue than ever.
It’s time to move from discussion and breaking ceilings to knowing the insights, actions and companies that are serious about you and your needs for growth and inclusion. If you’re committed to seeing women in the world of work win then this on-demand event is for you.
Hear from three-time TEDx speaker Dima Ghawi who’s life mission is to enable individuals across cultures shatter their internal and external limitations. She draws on her personal and professional experiences to inspire, educate, and empower listeners to rise to leadership.
And don’t miss our panel of phenomenal business leaders who provide perspective and advice as it applies to the top five issues facing women in revenue facing roles today.
Sarah Harkness, Director and Co-Founder at Cattle Dog Digital – WIR sponsor!
Tarveen Forrester, Head of People Operations at Tastemade
The pandemic and events of the past two years served as a massive catalyst that accelerated digital transformation. Overnight, every B2B company became a digital business — changing the nature of buying and selling forever.
For marketing teams, this shift creates new opportunities and challenges. For years, B2B buyers have demanded Netflix-like experiences from their vendors. Unfortunately, most marketers faced longstanding obstacles, including organizational silos and friction, old-school technology and workflows, and a top-of-the-funnel mindset.
Check out our great panel and speakers, with the content starting at the 9 minute mark.
We want to send a big thank you to everyone who joined our live event earlier this month on “Cultivating Your Superpower.”
We had an incredible keynote including a special message from Mercy Noah from our sponsor QUMU on the power to engage in a remote world and special guest Sarah Kennedy Ellis, VP of Growth and Demand at Google Cloud, shared such a raw, vulnerable, and ultimately inspiring message of finding her superpower of supporting her teams to perform at their bests.
The recording of the keynotes only is now available to below!
Women In Revenue held their first live virtual event for 2021 on Thursday, March 18th and the theme was focused on “Unlock Your Worth.”
Using the data from our 2021 State of Women in Revenue survey, our amazing speakers in different stages of their career, broke down their tips and learning lessons on topics related to unlocking your worth including:
Why it’s important to know your worth
Compensation transparency, benefits that matter and equal pay
How to deal with imposter syndrome
What to do in situations you feel less than your worth (mansplaining, being left out etc.)
How mentorship can play a big factor in understanding your value
After a long and tiring year, the Women in Revenue Community was very ready to say good riddance to 2020 and set themselves up for success in 2021.
During our Event on December 10th, 2020, we discussed what we learned from 2020 and how we can prepare for 2021 in both our careers and our personal well being.
Hosted by Women in Revenue board member and CRO of Annuitas, Lauren Goldstein, the agenda included:
Opening entertainment with Golden State Warriors DJ D Sharp
Optimizing Resources & Growth Across the Customer Journey with CRO of Allocadia Jocelyn Brown
Driving culture in a 100% remote environment, by speaker Diane Adams, Chief Culture & Talent Officer, Sprinklr
The whole person – prioritizing our own wellness, investing in our own health, with Founder of The Luminaries, Cherie Healey
Hosted by Women in Revenue board member and CRO of Annuitas, Lauren Goldstein, agenda includes: Opening entertainment with Golden State Warriors DJ D Sharp Optimizing Resources & Growth Across the Customer Journey CRO of Allocadia Jocelyn Brown talks how to partner with your GTM team for success in 2021. Driving culture in a 100% remote environment, by speaker Diane Adams, Chief Culture & Talent Officer, Sprinklr The whole person – prioritizing our own wellness, investing in our own health, with Founder of The Luminaries, Cherie Healey Join us as we talk through what we learned for 2020 and how we can set ourselves up with a framework for success for 2021.
Our research shows that you want more information about how to drive diversity and inclusion in your organizations. This program is designed to both educate, and more importantly provide concrete actions you can take immediately.
Learn what a top program looks like, how to expand your thinking about diversity, how to expand your recruiting efforts, and learn techniques for community and company activism.
The keynote was delivered by New York Times bestselling author & speaker Luvvie Ajayi Jones.
Moderator: Hana Jacover, Group Account Director, Spear Marketing
Event was Kickoff with Entertainment
The event was prelude with a celebration & entertainment from DJ Sharp. DJ Sharp blends a vast array of musical genres with a fluidity and fluency that is unrivaled. Now the official DJ of the NBA champion Golden State Warriors, he’s performed for Fortune 500 companies, foreign dignitaries, Las Vegas revelers, and even former President Obama!
Luvvie Ajayi Jones is a New York Times bestselling author, sought-after speaker and podcast host who thrives at the intersection of comedy, justice, and professional troublemaking. She will be opening the event with a message of inspiration and action.
And typical of Women in Revenue events, we’ll have a lively conversation on social channels and in our Slack community – join the #diversityinrevenue channel for this event.
Our research shows that you want more information about how to drive diversity and inclusion in your organizations. This program is designed to both educate, and more importantly provide concrete actions you can take immediately. You’ll learn what a top program looks like, how to expand your thinking about diversity, how to expand your recruiting efforts, and learn techniques for community and company activism. The keynote will be delivered by New York Times bestselling author & speaker Luvvie Ajayi Jones. Our panelists are: Michelle Cirocco, Chief Responsibility Officer, Televerde Noorin Fazal, Head of Curriculum and Partnerships, SV Academy Chantel George, Founder and CEO, Sistas in Sales Traci Wade, Senior Director, Diversity & Inclusion, Oracle Moderator: Hana Jacover, Group Account Director, Spear Marketing Event will Kickoff with Entertainment We’ll prelude the event with a celebration & entertainment from DJ Sharp 3:30 PM – 4:00 PM. DJ Sharp blends a vast array of musical genres with a fluidity and fluency that is unrivaled. Now the official DJ of the NBA champion Golden State Warriors, he’s performed for Fortune 500 companies, foreign dignitaries, Las Vegas revelers, and even former President Obama! Keynote Speaker Luvvie Ajayi Jones is a New York Times bestselling author, sought-after speaker and podcast host who thrives at the intersection of comedy, justice, and professional troublemaking. She will be opening the event with a message of inspiration and action. And typical of Women in Revenue events, we’ll have a lively conversation on social channels and in our Slack community – join the #diversityinrevenue channel for this event.
On June 25th, over 200 women joined us for a chance to cultivate their superpowers and dive deep with fellow top women in sales & marketing on the topics that matter.
The event began with a virtual fireside chat with CMO at Gigster, Jennifer Dimas, and Vice President, Trailblazer Marketing & Communities at Salesforce, Kristen Engelhardt, discussing growing up and finding their superpowers. Friends since High School, Dimas and Engelhardt reflected on impactful moments in their lives and how these moments made them the influential leaders they are today.
Our fireside chat was followed by a keynote address from Professor Laura Huang, author of Edge: Turning Adversity into Advantage. Laura’s research examines interpersonal relationships and implicit bias in entrepreneurship and in the workplace. She is also the creator of #FindYourEdge, an initiative dedicated to addressing inequality and disadvantage through personal empowerment.
These sessions were followed by smaller group discussions that focused on topics like building your personal brand, effective team management, sales and marketing alignment, and more. Here are some of the key takeaways from those sessions:
It’s important to agree on definitions for everything in your funnel, especially when it comes to qualification criteria for pipeline.
Unfortunately, people can “weaponize” data against each other. When that happens (unfortunately common) leadership really needs to step in because it’s a symptom of a lack of trust. If leadership is at odds, marketing and sales operations folks can team up and get the instrumentation set.
Be Selective. There are so many events, be sure to pick events that are relevant and are related to something you enjoy and are passionate about.
Do Your Homework. Before an event or meeting, read event flyers, email descriptions, Eventbrite descriptions. You can also review who is speaking, topics to be discussed and look up presenters and organizers on LinkedIn.
Set a goal of how many people to connect with in a certain amount of time, time to connect with a specific person, or number of informational interviews to book.
Be Prepared. Before you meet, consider the conversation and prepare questions to ask the contact. Engage the person you are speaking with by using active listening: “That point you made was interesting, what made you say that?”
Learn to “sell yourself.” Be an advocate for yourself, show and own your skills.
One woman shared being the only woman on an all male team and enduring team meetings at a strip joint (in the 90’s). Later, she fully proved herself to become the top rep and being able to “redirect” the focus and move the meetings to her desired location.
It isn’t always who you know who can help you reach your goals and get that seat: it can be who they know (coworkers of friends, friends of friends, etc.). It’s OK to talk with people you trust and ask them to help expand your own network of connections to find those opportunities, and offer to do the same.
Anchor around the aspects of your personal story and value that have stayed constant (e.g., flexibility, curiosity, relationship building, problem solving, approaching everything with a customer-centric vision)
Using your Leverage to Negotiate your Next Promotion led by Erin Bohlin
Follow your tribe and run your own race!
If you weren’t able to attend our event, you can watch the first sessions with Kristen Engelhardt and Laura Huang below: